Getting Started With Swiftpage

Are you having trouble getting started with Swiftpage? Do you feel like e-mail follow-up marketing is where your company needs to go, but you just can't quite figure out how to put the pieces together?

Swiftpage is an amazing way to implement your follow-up marketing. Some of the automation options that are available blew me away when I first saw it. I have to tell you, I am SO impressed with this group, that I became a Swiftpage Certified Consultant (as of the end of August 2008, there were only 5 in the country).

Anytime a software offers lots of options, it can seem confusing to a new user. So I started developing some documentation for my clients on how to get the most out of Swiftpage. (I love teaching people how to do it themselves.) You can find out more about the Swiftpage QuickStudy Guide here.

However, many of my customers wanted me to show them how to do it while they read the documentation. So I developed a couple of options for them to help them learn what they needed to know.

If you need some help getting started in a few areas, set up an appointment (713-661-5095) and let me help you get up and running with one of my Quick Start sessions below.

“Just Get Me Started” Session

You know drip marketing is what you need to be doing. You know you’ve been religious about collecting your contact data. How do you pull it all together to generate a system that will generate consistent revenue and growth with less effort for you and your sales staff?  This is just the help you have been waiting for.

Let’s start by talking through a strategy session that incorporates your customers’ buying process and your company’s sales process. Our session will track how you are capturing the first inquiry, educating them about your products and services, asking for the order, following up on the purchase, and asking for referrals. From this strategy session, we will begin a roadmap for putting your sales and marketing activities on autopilot.

Once we have your roadmap started, then we will take remote control of your desktop to show you how to get your Swiftpage account set up properly. We’ll help you create a blank basic master template that you will use in creating your future campaigns. Then we’ll get your first follow-up template created to get you started.
___  $375 for this single session - Call 713-661-5095 to set up a time for this session.

“I’m Ready to Graduate to Drip Marketing” Session – Implementing Drip Marketing

You’ve been sending a few emails out of Swiftpage and now you want to get serious about automating your follow up. You may even want to incorporate post cards, faxing, direct mail letters or follow-up calls in a sequential “keep in touch” series. After this session , you will have a drip-marketing campaign ready to launch.

To create a professional drip marketing campaign, you need four things: a contact database, a defined campaign sequence, the drip marketing letters that plug into the sequence, and an automation tool (we use Swiftpage) that puts the campaign on … well… automatic. We’ll start by adding the individual marketing campaign letters into Swiftpage (either your own or ones that you purchased from us). After launching an internal trial send for proofing, we’ll automate the letter templates into your Swiftpage “Drip Marketing Campaign”. Once the process is in place, we can assign any existing contacts or just add to some test contacts for a trial. The session includes documentation on the procedures covered so you can do it on your own next time. (However, neither the session nor the documentation includes any copywriting or template design.)

Sending any kind of e-mail results in an immediate response. Now imagine the impact on your business if you string several e-mails and postcards together over several weeks with multiple drip marketing campaigns. Payback on this investment would likely happen within the first few stages of your first campaign.
___  $575 for this single session - Call 713-661-5095 to set up a time for this session.

“What does all this mean?” Session –
Managing Your Drip Marketing Campaigns

Now that you have launched your first campaign, here are some of the things that are going to happen. Your Inbox will start filling up with replies to your emails (some of which say simply “Call me!”). People have questions. Readers will click on your links embedded in the messages that you sent and you will be able to tell which products and services are most popular. How are you going to manage all this activity and make intelligent business decisions for the next marketing campaign?

This session focuses developing a strategy to analyze and manage your results. We’ll develop specific action steps that are appropriate for the buyer’s journey and determine the next steps in your follow up process. Additionally, now that you have learned the basics of drip marketing, it’s a perfect time to learn about advanced drip marketing techniques which includes handling:

• contacts who buy in the middle of a stage
• prospects who becomes customers (in a prospecting follow-up campaign)
• contacts that sign up for an event, so they don’t need any more sign-up reminders
• opt outs
• manually removing one contact from a campaign
• transferring contacts to another campaign based on specific conditions (did they open, did they click, did they not open, did a field in your ACT! database change, etc.)
• situations where something happens in your business and you need to pause a campaign
• creating a call list of high potential contacts in the campaign
• sharing templates that you have created with other users in your company
• setting up a centralized marketing account that can send out personalized messages from each of your sales staff in one batch
• finding out what other Advanced drip marketing features you could be utilizing

___  $375 for this single session - Call 713-661-5095 to set up a time for this session.
 

“Whole Enchilada” Package

___  $1,200 pre-purchase price for all 3 sessions (Getting Started, Implementing Drip Marketing, Managing Your Drip Marketing Campaigns) - Call 713-661-5095 to set up a time for getting started on these sessions.
 

“Get Unfrozen” Session

Perfect for the business professional or sales executive who wants the benefit of a follow-up marketing solution, but is totally frozen and doesn’t know how to get started. You think, “I know I should be doing more, but I don’t know what that is.” You know that you should be asking for referrals from clients to increase your business, but you just never get around to it. You’re tired of the sell, sell, sell treadmill. You wish you could develop more of a relationship with your clients, but there’s never any time.  This is the “un-freeze-you” session. It will set you on fire, clarify your thinking and prioritize your action plan. We’ll help you identify where the holes in your process are and how to stop missing sales opportunities that are falling through the cracks.

Even if you are an advanced marketer who just wants to solve a specific problem or bounce database marketing ideas off an expert, this session will focus on what your business’ true drip marketing success looks like. We’ll help you get on track (or back on track) in one single session.
___  $250  Single 1-hour telephone session - Call 713-661-5095 to set up a time for this session.

More Advanced Sessions

“How do I set up customer surveys?” Session

Learn to create your own surveys in Swiftpage to help you get inside your customer’s mind, find out what your prospects are looking for, or simply updating your database.
___  $375 for this single session - Call 713-661-5095 to set up a time for this session.

“Setting up an Opt In Web Form” Session

How do you put a form on your website to capture opt ins, send an autoresponder thank you for signing up, automatically add the name to my database (no more emails that you have to enter manually into your database), and put them into a follow-up campaign… even while I am sleeping?

This is the ultimate way to take advantage of the power of Swiftpage to put this part of your business on auto-drive. This session assumes that you already have a follow-up campaign ready to assign to prospects who sign up on your web site for something. We’ll take you through the steps of pulling all the pieces together into one fantastic solution.
___  $375 for this service - Call 713-661-5095 to set up a time for this session.

Ready to get started? Call my office (713-661-5095) to set up our first appointment.